Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
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Nike 'Just Do It' Slogan Inspired by Utah Spree Killer Gary Gilmore
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Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden : NPR
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